10/04/17
Topic #1 Social Listening
Topic #1 Social Listening
Spirit One
Spirit One Value Proposition is , “ We deliver outstanding customer service and competitive prices. Make your web Soar with SpiritOne!”
This a brand that came across my twitter feed, and caught my eye right way. Spirit One at Portland has come to a big problem with a lack of communication with its customers. On September 28th 2017, Spirit One shut down all web and accounts for all members. This brought many complains from customers because they did not get notify this would occur at any moment. CEO, John Ogden comment that the “engineer at the company failed to send an "all-points bulletin" to customer's.” Even if he tried to explain it to his customers he would be able too at the moment . Customers are not so happy about it. Here are a few tweets customers tweeted.
This a brand that came across my twitter feed, and caught my eye right way. Spirit One at Portland has come to a big problem with a lack of communication with its customers. On September 28th 2017, Spirit One shut down all web and accounts for all members. This brought many complains from customers because they did not get notify this would occur at any moment. CEO, John Ogden comment that the “engineer at the company failed to send an "all-points bulletin" to customer's.” Even if he tried to explain it to his customers he would be able too at the moment . Customers are not so happy about it. Here are a few tweets customers tweeted.
Having customers complain on social media does not look good on Spirit One, and to top it off they aren't even responding back or give any customers an answer. What is going on?
Although this company is going through this situation, it's still has a few good comments that they really love their service because it has helped their business.
This brand is facing lack of customers service and communication which is very important for their marketing department. Like you've read above customers aren't getting no answers to their questions. This is a big NO! It's very important that Spirit One answers any questions people back because it's on social media and it can look bad.
If I were the brand manager of this company I would immediately make my social media department respond back to any customers and tell them what the problem was and find a solution for it.
Topic #2
Topic #2
6 Tech Companies that are changing the way we think about marketing
This article went over six different companies that are competing with each other to have the best technology. They have to compete to win the marketplace in which they can instantly have information of what the customers wants and be able to provide it to them. They went over CrowdOptic, Anyroad, Marketo, Google, Dovetale, and Uber, which are characterized to similarly have the ability to get data from the customer and know what they are wanting at a fast time.
The challenge for these companies is facing competitors that have the same ability to have data that makes them know what the audience is looking for. They have to outstand each other and always have the best features that their competitor lacks on. For example CrowdOptic can determine the GPS that coordinates any type of object. They were able to partner with L'Oréal at Canada's Luminato Festival and attendees saw how the tech showed where people were aiming their smartphones at a given time.
There are more to say about the other five companies so I highly encourage for anyone to take the time to read the article and learn more about what they each provide.
There isn't a Value Proposition that is given right off the bat but it can definitely say that sensor technology has become important for the marketplace for a business.
I've learned the same thing I learned in class, technology plays a huge role in your business. In order to keep up to what the customers wants we must have the best tools to know what our customers wants. They also have to look a head and see how they can be different from other competitors and leave them behind.
This article went over six different companies that are competing with each other to have the best technology. They have to compete to win the marketplace in which they can instantly have information of what the customers wants and be able to provide it to them. They went over CrowdOptic, Anyroad, Marketo, Google, Dovetale, and Uber, which are characterized to similarly have the ability to get data from the customer and know what they are wanting at a fast time.
The challenge for these companies is facing competitors that have the same ability to have data that makes them know what the audience is looking for. They have to outstand each other and always have the best features that their competitor lacks on. For example CrowdOptic can determine the GPS that coordinates any type of object. They were able to partner with L'Oréal at Canada's Luminato Festival and attendees saw how the tech showed where people were aiming their smartphones at a given time.
There are more to say about the other five companies so I highly encourage for anyone to take the time to read the article and learn more about what they each provide.
There isn't a Value Proposition that is given right off the bat but it can definitely say that sensor technology has become important for the marketplace for a business.
I've learned the same thing I learned in class, technology plays a huge role in your business. In order to keep up to what the customers wants we must have the best tools to know what our customers wants. They also have to look a head and see how they can be different from other competitors and leave them behind.
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